Another new area is RSS section, giving a way to syndicate the latest theater information via XML-based file format, with either an online aggregator service, or downloadable aggregator software installed on a computer. The Heights is continuing to explore the use text messaging (SMS) for theater updates and "Mobile ticketing".
"Customers of The Heights Theater indicated that they would like the latest theater information available via their phones and The Heights came through. We pledge to continue to be innovative in offering the latest technology to keep our customers updated on upcoming movies and events," says Craig Spencer, owner of the theater.
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